Insights
Research, analysis, and perspectives from the BMC collective - published openly because a better-informed electorate benefits everyone.
Featured · Annual report
What the data says about who wins and why.
Our inaugural analysis of 2024 electoral patterns across 543 Lok Sabha constituencies - examining the relationship between candidate profile, campaign investment, governance record, and electoral outcome.
Articles
Aggregated surveys consistently fail to predict outcomes in marginal constituencies. Here is why booth-level intelligence is not just useful - it is the unit of analysis that actually matters.
The reputational cost of disinformation campaigns is rising faster than their short-term electoral benefit. A framework for campaigns that win online without corroding public trust.
What newly elected leaders do in their first month in office sets the trajectory of their tenure. Most campaigns do not plan for it. They should.
Access to political infrastructure is not a level playing field. Specific, practical interventions that help candidates from underrepresented communities compete on merit.
The swing voter of 2024 is younger, more urban-adjacent, and more issue-driven than previous models assume. What that means for how campaigns are built.
The most common operational failure in Indian campaigns is treating digital and field as separate functions. Integration is not optional - it is structural.
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